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We solve problems through fashion


At IKONIC APPAREL we develop international fashion & lifestyle brands in the Norwegian market. 

Founded in 2010, the company has handled the sales & distribution of the original British Street wear brand Fred Perry since the very start. 

Later joined by brands like Australian/Swedish denim brand NEUW Denim & the Swedish contemporary fashion brand Human Scales.  

In 2017 we just started the sales of the British outerwear brand 49winters.  Born in London, the city of all seasons, 49 Winters combines tailoring heritage with technical innovation to create an advanced dual garment system.

Long standing relationships with clients, retailers & business partner are key to our success and the foundation of our business. 

Our mission is to be the best representative for our brands in the Norwegian market.  To work closely with our customers and be the best reliable partner and create value for our customers.

We are all apparel pushers, marketers and retail experts in love with what we do and our brands.



Say Hey



email us @ or get directly in touch with :

Tom Haugvik, managing partner and responsible for wholesale distribution, +47 906 71 255, Email:

Niclas Sponland, store manager Fred Perry and key account wholesale, +47 974 08 827, Email:

Iselin Schøning-Kristiansen, partner and responsible for retail & wholesale operations, +47 907 50 746, Email:

Also find us on social media:



Visit Us

Showroom in Øvre Slottsgate 8, Oslo, Norway :